Save The Date For LEGO® Mercedes-AMG F1
- JHB: Nelson Mandela Square: 16 Nov- 3 Dec
Explore the build up close, Visit their interactive stations Play games and browse the LEGO pop-up store every day from 10am-6pm.LEGO® South Africa has pulled off its most ambitious project to date
Shipping a detailed, up-scaled LEGO® Mercedes-AMG F1LEGO® Technic Mercedes-AMG F1 W14 E Performance build from Singapore to South Africa, marking the largest life-size LEGO build ever brought into the country.
The grand reveal was held at the Mercedes-Benz experience centre at Zwartkops Raceway, where media and motoring enthusiasts gathered to witness the grand unboxing of the iconic build.
“The reveal forms part of LEGO South Africa’s ongoing commitment to celebrating creativity and innovation through play,” said Valery Kasimov, the newly appointed country manager for LEGO South Africa.
“This collaboration between LEGO South Africa and Mercedes-Benz is built on shared values of precision, performance and excellence,” says Claudius Steinhoff, Executive Director MBC & Co-CEO of Mercedes-Benz South Africa. “The LEGO Mercedes-AMG Formula 1 car celebrates our achievements at the pinnacle of motorsport and reflects the innovation, craftsmanship and passion that unite both brands.”
Bringing the build to life
Based on the 1642-piece LEGO set available in stores, the scaled-up LEGO® Mercedes-AMG F1 W14 E Performance build took a team of expert builders eight hours to assemble. The team used a total of 192,937 LEGO bricks, resulting in a build weighing approximately 913 kilograms and measuring 5.1 metres in length and 2.2 metres in width.
The result is a breathtaking replica that mirrors the sleek aerodynamic lines, intricate details and striking presence of its real-world Mercedes-AMG counterpart, a true fusion of art, engineering and play.
Fans can challenge their speed and reflexes with an exciting line up of LEGO activities, including:
- Build Station: design and build your own LEGO race cars
- Championship racing: a high-speed ramp with precision timing systems and a digital leaderboard
- Reflex challenge: test your reaction times, mirroring real driver skills
The LEGO Group continues to connect fans of racing and design, inviting builders of all ages to recreate the world’s most iconic performance cars at home. The scaled-up reveal at Zwartkops Raceway extends that invitation into the real world, showing that when creativity takes the wheel, anything is possible.
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