Imagine a world where kids can learn essential life skills while having fun building and running their own virtual business. That’s the exact concept behind Chow Town, the innovative game created by Nedbank and Sea Monster Entertainment on the popular Roblox platform.
Find out all you need to know about Chow Town below, plus open a MiGoal4Kids Account and stand a chance to win one of 10 tech hampers!
Designed to inspire a new generation of young entrepreneurs, Chow Town enables players to run their own virtual restaurants and make decisions that mirror real-world business challenges. From budgeting for expenses to investing in upgrades to grow their business, players can see the impact of smart money management and good business decisions – all in a fun and immersive environment.
Since its debut in early 2023, the game has attracted over 122 800 unique visitors and recorded over 237 000 plays. Available on Roblox, the game is easily accessible via smartphones and tablets.
According to Bridget Nkandu, Executive Head of Segment Strategy and Client Value Propositions (CVPs) at Nedbank, Chow Town is far more than just a game. By combining entertainment with education, it enables young people to learn about business and finance in a safe digital environment that feels natural and engaging.
The value and effectiveness of learning through play
Chow Town focuses on financial literacy through gamified practical action, rather than trying to drum theory into young minds. This learn-by-doing approach gives children a deeper understanding about saving, investing and entrepreneurship, and turns abstract concepts into practical skills.
A recent enhancement to the game enables players to earn interest on their in-game savings, thereby simulating the benefits of good financial management in a way that kids can easily understand.
Chow Town introduces children to financial concepts in a virtual setting. By opening a Nedbank MiGoals4Kids Account on the Nedbank Money app for them, their parents can turn those virtual lessons into real-world money matters. MiGoals4Kids is designed for children under 16 and is a practical tool that reinforces the financial principles learned in Chow Town.
By opening a MiGoals4Kids Account, budding young entrepreneurs and savers can enjoy access to many great features, like the following:
- No monthly account fees.
- Unlimited free card swipes.
- Up to 7.25% interest on savings through the MyPocket wallet.
- Free SMS notifications and digital statements to track their spending.
- The ability to use the Nedbank Money app for prepaid data purchases.
- Lifestyle benefits like 50% off movie tickets and snack combos at Nu Metro.
- Free access to Penny Power financial education content for young people.
The virtual interest rate earned on Chow Town is the same as the MyPocket interest rate, helping children draw connections between virtual scenarios and real-life financial practices and making the lessons learned in Chow Town truly impactful.
A future-focused approach to financial education
Nedbank’s commitment to financial literacy extends beyond the virtual world of Roblox. Through products like MiGoals4Kids, the bank instils financial discipline and confidence in young people. ‘Early financial education is key to empowering the next generation. Through Chow Town and MiGoals4Kids, we are equipping South Africa’s youth with the skills they need to succeed in a fast-changing world,’ Nkandu says.
Experience Chow Town today
Parents and children can explore the exciting world of Chow Town by searching for it in the Roblox app, and experience the benefits of gaming with a purpose – nurturing a new generation of entrepreneurs and helping young minds develop valuable life skills for a brighter future.
Stand a chance to WIN
Build up your childs smart money habits with a MiGoals4Kids account and they could stand a chance to WIN 1 of 10 Chow Town tech hampers!
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