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by Joy Robyn Dembo, married, with an 18 year old son and a 25 year old daughter.  Addicted to the www, particularly Twitter. Recruitment Response Handling Consultant and Freelance Copywriter, vegetarian and animal lover.  Here’s her blog.

Can you imagine the end of Seafood by the year 2048, the ocean without fish and no more seafood meals? No?

Then you need to stop sticking your head in the sand, like an ostrich, and take your children to see “End of The Line”, if we are to protect our marine environment and ensure that our children’s children are not faced with impending starvation, we need to educate our children, and ourselves, about this looming disaster.

Narrated by Ted Dansen, this full length major documentary reveals the impact that rampant overfishing is having on our oceans, and the devastating global consequences thereof. . It discusses the imminent distinction of the bluefin tuna and the impact on marine life, resulting from overpopulation of jellyfish.

Written by investigative reporter, Charles Clover, the film follows his journey of discovery, as he confronts politicians and celebrity restaurateurs, who have shown little regard for the destruction we are wreaking on the oceans. The film was two years in the making and took Clover from the Straits of Gibraltar to the coasts of Senegal and Alaska, and the Tokyo Fish Markets.  It features top scientists, fishermen and fisheries enforcement officials whose aim is to send an urgent wake up call to the world.

The film shows how high tech fishing vessels leave no escape for fish populations, and warns that fish farming will definitely not be a viable solution.

The film blames uneducated consumers, who continue to buy endangered fish, as well as politicians who ignore scientific evidence, and the global fishing industry that chooses to ignore the problem.

The movie offers simple solutions, such as implementing strict fishing controls, which will include reducing the number of fishing vessels around the world and protecting areas of the ocean, by demarcating “off-limits to fishing” areas. The film also proposes educating consumers.

In short, Tom Clover is urging us to stop thinking of the ocean as a food factory, and protect our vast and intricate marine environment.

After seeing the film, top chef’s such as Jamie Oliver and deli, retail and restaurant owners, worldwide, have taken positive steps towards protecting the blue tuna, sword fish and skate.  Celebrities such as Charlize Theron, Woody Harrelson and Alicia Silverstone have pledged their support to the End of the Line, and Prince Charles has thrown his weight behind the marine life campaign.

South Africans are urged to see The End of the Line, take cognisance of what Tom Clover has to say, only buy fish from accredited retailers and ask their favourite restaurants where they buy their fish.

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