Prima Toys

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cost New VTECH toys are educational and fun for your toddler. Click here to find out more.
age From 6 Months - 12 years old
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New VTECH toys are educational and fun for your toddler. Click here to find out more.

Leading importers & distributors of toys & games in SA


Prima Toys is one of Southern Africa’s leading importers and distributor of toys and games; bringing the world’s most famous toy brands and characters to children across various African countries.

Prima Toys covers the target age groups of 6 months to 12 years in a multitude of categories including: Educational, Role-Play/Imaginary Play, Nurture Play, Collectability, Outdoor Play, Construction, Colour and Activity, Science and Technology, Games and Puzzles.

Available at leading retail stores nationwide.
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