{"id":379501,"date":"2024-12-16T20:02:28","date_gmt":"2024-12-16T18:02:28","guid":{"rendered":"https:\/\/www.jozikids.co.za\/blog\/?p=379501"},"modified":"2025-01-06T15:06:28","modified_gmt":"2025-01-06T13:06:28","slug":"nedbanks-chow-town-game","status":"publish","type":"post","link":"https:\/\/www.jozikids.co.za\/blog\/lifestyle\/finance\/nedbanks-chow-town-game\/","title":{"rendered":"Nedbank\u2019s Chow Town game is a fun and effective way for kids to learn about finance"},"content":{"rendered":"

Imagine a world where kids can learn essential life skills while having fun building and running their own virtual business. That\u2019s the exact concept behind Chow Town, the innovative game created by Nedbank and Sea Monster Entertainment on the popular Roblox<\/a> platform.<\/p>\n

Find out all you need to know about Chow Town below, plus open a MiGoal4Kids Account and stand a chance to win one of 10 tech hampers<\/a>!<\/h4>\n

Designed to inspire a new generation of young entrepreneurs, Chow Town enables players to run their own virtual restaurants and make decisions that mirror real-world business challenges. From budgeting for expenses to investing in upgrades to grow their business, players can see the impact of smart money management and good business decisions \u2013 all in a fun and immersive environment.<\/p>\n

Since its debut in early 2023, the game has attracted over 122\u00a0800\u00a0unique visitors and recorded over 237\u00a0000\u00a0plays. Available on Roblox, the game is easily accessible via smartphones and tablets.<\/p>\n

According to Bridget Nkandu, Executive Head of Segment Strategy and Client Value Propositions (CVPs) at Nedbank, Chow Town is far more than just a game. By combining entertainment with education, it enables young people to learn about business and finance in a safe digital environment that feels natural and engaging.<\/p>\n

\"Nedbanks
Build up their smart money habits with a MiGoals4Kids account and they could stand a chance to WIN 1 of 10 Chow Town tech hampers!<\/figcaption><\/figure>\n

The value and effectiveness of learning through play<\/h3>\n

Chow Town focuses on financial literacy through gamified practical action, rather than trying to drum theory into young minds. This learn-by-doing approach gives children a deeper understanding about saving, investing and entrepreneurship, and turns abstract concepts into practical skills.<\/p>\n

A recent enhancement to the game enables players to earn interest on their in-game savings, thereby simulating the benefits of good financial management in a way that kids can easily understand.<\/p>\n

Chow Town introduces children to financial concepts in a virtual setting. By opening a Nedbank MiGoals4Kids Account on the Nedbank Money app for them, their parents can turn those virtual lessons into real-world money matters. MiGoals4Kids is designed for children under 16 and is a practical tool that reinforces the financial principles learned in Chow Town.<\/p>\n

By opening a MiGoals4Kids Account<\/a>, budding young entrepreneurs and savers can enjoy access to many great features, like the following:<\/p>\n